Service Now / Service Ya
Real-Time Bidding for Local Services
Post a job. Get 3–5 competitive offers in minutes. Choose the best.
- Local services are slow to source — calls, messages, no responses
- Prices vary widely with little transparency
- Suppliers have idle capacity but no demand visibility
- Existing marketplaces rely on fixed listings and inbound discovery
A demand-first marketplace:
- Buyers post a job — scope, location, timing
- Nearby suppliers receive instant alerts
- Suppliers bid in real time — price, ETA, conditions
- Buyer selects and pays
Category: Home services — plumbing, electrical, repairs
Geography: Single city (launch in one urban area)
Why this works:
- High urgency — same-day needs
- High price dispersion
- Fragmented, under-digitized supply
- Suppliers motivated to fill idle time
- Post request — under 60 seconds
- Receive first bid in minutes
- Compare 3–5 offers
- Select supplier
- Pay + track fulfillment
- Smartphones + push notifications enable instant supplier response
- Messaging behavior normalizes rapid real-time interaction
- No dominant player in LATAM for real-time bidding in local services
- 5–10% take rate per completed job
- Supplier boosts — priority alerts and visibility
- Future: subscription for high-frequency suppliers
Not required for product-market fit. Potential later uses:
- Supplier staking to access premium leads
- Fee discounts for token holders
- Reputation weighting
Focus: validate marketplace first.
- Entry: local services — large, fragmented, offline-heavy
- Expansion: additional service categories → logistics → B2B jobs
Indirect
- Listing-based marketplaces — fixed price, slow response
- Social groups and classifieds — unstructured
Direct — open reverse auction at consumer level in LATAM
- None identified
Enterprise tools
- Closed procurement systems — not comparable
- Working prototype — demo available
- Initial supplier pipeline identified
- Pilot city selected
Phase 1 — Supply Density
- Onboard 50–100 suppliers in one category
- Zero fees + guaranteed lead flow
Phase 2 — Demand Injection
- Manual acquisition via local channels and network
- Drive first 20–50 transactions
Phase 3 — Enforce Competition
- Ensure ≥ 3 bids per request
- Real-time notifications + manual ops
- 0 – 3 months First transactions, validate bid density
- 3 – 6 months Repeat usage, improve response time
- 6 – 12 months Expand categories and geography
- Founder / CEO — 40+ years in IT
- CTO — 15+ years engineering
Concrete execution proof: systems built, operations, scale — available on request.
- Low liquidity: focus single category + city until density is proven
- Slow bids: supplier incentives and push notifications
- Quality control: ratings system + repeat selection signals
- Spam bids: bid limits and reputation scoring — token-based if needed later
$250,000
Pre-seed round
Product Iteration
Shipping, testing, and refining the core bidding experience
Supplier Acquisition
Building initial supply density in the pilot city
Local Operations
On-the-ground execution for the first city launch
Speed + competition at the point of demand.
Service Now / Service Ya turns local services into a real-time market.
We are about to open a private investment round for selected investors. See if you qualify: