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Pre-Seed

Service Now / Service Ya

Real-Time Bidding for Local Services

Post a job. Get 3–5 competitive offers in minutes. Choose the best.
01 Problem
  • Local services are slow to source — calls, messages, no responses
  • Prices vary widely with little transparency
  • Suppliers have idle capacity but no demand visibility
  • Existing marketplaces rely on fixed listings and inbound discovery
02 Solution

A demand-first marketplace:

  • Buyers post a job — scope, location, timing
  • Nearby suppliers receive instant alerts
  • Suppliers bid in real time — price, ETA, conditions
  • Buyer selects and pays
Core Value Speed + Competition
03 Initial Wedge

Category: Home services — plumbing, electrical, repairs
Geography: Single city (launch in one urban area)

Why this works:

  • High urgency — same-day needs
  • High price dispersion
  • Fragmented, under-digitized supply
  • Suppliers motivated to fill idle time
04 Product Experience
  1. Post request — under 60 seconds
  2. Receive first bid in minutes
  3. Compare 3–5 offers
  4. Select supplier
  5. Pay + track fulfillment
North-Star Metric Time to first bid (minutes)
05 Why Now
  • Smartphones + push notifications enable instant supplier response
  • Messaging behavior normalizes rapid real-time interaction
  • No dominant player in LATAM for real-time bidding in local services
06 Business Model
  • 5–10% take rate per completed job
  • Supplier boosts — priority alerts and visibility
  • Future: subscription for high-frequency suppliers
07 Token — Deferred

Not required for product-market fit. Potential later uses:

  • Supplier staking to access premium leads
  • Fee discounts for token holders
  • Reputation weighting

Focus: validate marketplace first.

08 Market
  • Entry: local services — large, fragmented, offline-heavy
  • Expansion: additional service categories → logistics → B2B jobs
09 Competition

Indirect

  • Listing-based marketplaces — fixed price, slow response
  • Social groups and classifieds — unstructured

Direct — open reverse auction at consumer level in LATAM

  • None identified

Enterprise tools

  • Closed procurement systems — not comparable
10 Traction
  • Working prototype — demo available
  • Initial supplier pipeline identified
  • Pilot city selected
11 Go-To-Market — Liquidity Engine

Phase 1 — Supply Density

  • Onboard 50–100 suppliers in one category
  • Zero fees + guaranteed lead flow

Phase 2 — Demand Injection

  • Manual acquisition via local channels and network
  • Drive first 20–50 transactions

Phase 3 — Enforce Competition

  • Ensure ≥ 3 bids per request
  • Real-time notifications + manual ops
Critical KPI Time to first bid < 10 minutes
12 Roadmap
  • 0 – 3 months First transactions, validate bid density
  • 3 – 6 months Repeat usage, improve response time
  • 6 – 12 months Expand categories and geography
13 Team
  • Founder / CEO — 40+ years in IT
  • CTO — 15+ years engineering

Concrete execution proof: systems built, operations, scale — available on request.

14 Risks & Mitigation
  • Low liquidity: focus single category + city until density is proven
  • Slow bids: supplier incentives and push notifications
  • Quality control: ratings system + repeat selection signals
  • Spam bids: bid limits and reputation scoring — token-based if needed later
15 The Ask

$250,000

Pre-seed round

Product Iteration

Shipping, testing, and refining the core bidding experience

Supplier Acquisition

Building initial supply density in the pilot city

Local Operations

On-the-ground execution for the first city launch

Speed + competition at the point of demand.

Service Now / Service Ya turns local services into a real-time market.

We are about to open a private investment round for selected investors. See if you qualify: